Semusika wemadhora matrillion, iyo mota yekumashure yaimbove gungwa guru rebhuruu mumaziso evanoisa mari nevemabhizinesi, asi mumakore achangopfuura, nekushanduka kwemusika uye pesvedzero yeakasiyana "black swan" zvinhu, iyo mota mushure memusika. kwave kuwedzera mukati, uye musika hausi The turnover uye purofiti yezvishoma-inoshanda masangano zvakaratidza kuderera.
Semuyenzaniso, maererano nedata reChina Automobile Maintenance Association, kuwanda kwekuchengetedza mota dzevatyairi dzeChinese uye nhamba yevaridzi vemotokari vanopinda muchitoro yakaramba ichidzikira kubva muna 2013 kusvika 2021. Zvisinei, kuseri kweizvi "kushanduka kubva kublue kuenda kutsvuku" ndiyo chaiyo aftermarket mushure mekunge mota iri kubikwa Accelerate change.
Iteration yematekinoroji matsva, inokanganisa mota mushure mekutengesa
The automotive aftermarket inoreva izwi rekare rekutengeserana kwesevhisi kwakasiyana-siyana kunogadzirwa panguva yekushandiswa kwemotokari mushure mekunge mota yatengeswa, kusanganisira kugadzirisa mota, kugadziridzwa, kuchengetedza, inishuwarenzi, yechipiri-ruoko kutengeserana kwemotokari, etc. Kune akawanda akasiyana mune yese. mota aftermarket pachayo.factor.
Asi shanduko dzakadzama dzinobva mutekinoroji iteration.Mumakore gumi apfuura, chinonyanya kukosha ndechekusimuka kweiyo "Internet +" maitiro pamotokari yeautomarket indasitiri.Iyo Internet + yemotokari mushure mekutengesa yakabereka Tuhu, Diandian, Nhamba huru yemapuratifomu ekushandisa sevhisi akadai seYangchebao neGuazi mota dzakashandiswa.
Panguva imwecheteyo, hofori dzeInternet dzakapindawo muchikamu chemotokari dzemashure.Semuyenzaniso, Baidu Mepu inoshandisa yayo yega APP semusuwo, uye zvichibva pane yayo yakakura mabhenefiti edata, yakapinda mugadziriso yemotokari, kutengeswa kwemotokari dzechipiri uye mamwe maindasitiri.Pamusoro pezvo, hofori dzeInternet dzakadai saAli neJD.com dzakapindawo mundima iyi.Iko kushandiswa kweInternet uye data hombe kwachinja zvakanyanya mamiriro ekushandisa uye ruzivo rwesevhisi yemotokari mushure memusika, uye zvakawedzera kusimudzira kupona kwevakasimba muindasitiri.
Imwezve inovhiringidza pesvedzero pamotokari aftermarket ndiko kusimuka kwemotokari nyowani dzesimba.Kutsiviwa kwesimba remafuta nesimba idzva hakungochinji masisitimu emagetsi senge injini dzemotokari dzemafuta uye magiya mabhokisi kune masisitimu emagetsi matsva, asi pfungwa yemusika uye mamiriro ekushandisa achakanganiswa, uye bhizinesi remotokari rinotevera remotokari dzechinyakare richakanganisika. .Ehe, zvitsva zvemukati zvesevhisi zvichatorwawo.
Pamusoro pezvinhu zvehunyanzvi hwekuvandudza tekinoroji, mamiriro edenda mumakore maviri apfuura zvakare chikonzero chekudzikira kweiyo mota mushure memusika.Asi kazhinji, kugona kweiyo mota mushure mekutengesa kuchiri kwakakura, iyo yakasiyana zvachose nekuderera kweiyo imwe-chitoro data yakataurwa pamusoro apa, uye hukuru hwese hweiyo mota aftermarket ichiri kuwedzera.Sekureva kweZhiyan Consulting data, kubva muna 2014 kusvika 2020, chiyero cheindasitiri yemotokari yeChina chave kuwedzera, kusvika 1,466.53 bhiriyoni yeyuan muna 2020. Huwandu hwemotokari muChina huri kuwedzerawo.Muhafu yekutanga ye2022, nhamba yemotokari muChina ichasvika 310 miriyoni, uye nhamba yemotokari itsva ine simba ichave mamirioni gumi, iyo yakakura kwazvo 4-10-makore-ekare motokari mumotokari aftermarket accounts ye50% Pamusoro, uye chikamu chemotokari mumakore 1-3 chinodarika 35%.Mune ramangwana, kuchine mikana mikuru muChina mota aftermarket.
Mafambiro matsva abuda, uye iyo mota yekumashure iri kugadzira mikana mitsva.Kutarisana nekukura kwemusika, mazhinji maitiro matsva akabuda mumotokari mushure mekutengesa.Kunyanya nekuropafadzwa kwehunyanzvi hutsva, nzira yekushanduka kwemusika inonakidza kwazvo.
01Iyo mota yekumashure inotengeswa inoita kunge ine hungwaru
Hungwaru hunogona kunzi ndiyo chete nzira yemota mushure memusika pasi pekusimuka kweInternet +
uye itsva simba motokari.Kutora motokari yekugeza iyo vatenzi vemotokari vanonyanya kujaira, kwete chete midziyo yekushanda yebhuku rekugeza motokari iri kuwedzera kuwedzera huchenjeri, asiwo nhamba huru yevakangwara yekugadzira michina yekugadzira motokari yakabuda muChina.
Kusimudzirwa kwemotokari itsva dzemagetsi kunogona kuunza imwe nzvimbo yakangwara yekufungidzira, nokuti motokari itsva dzemagetsi pachadzo dzinotakura dzakangwara zvikuru, uye kugadziridza, kuchengetedza uye inishuwarenzi yemotokari itsva yemagetsi inogona kunge iine hungwaru hwekudzokororwa kupfuura fungidziro yechinyakare, senge tekinoroji yekutsinhana kwemagetsi, kuzvidzora. -service kuchengetedza uye zvichingodaro.
https://www.nbmaxauto.com/coilover-air-suspension/
02 Brand cheni dziri kuwedzera mukurumbira, uye musika wakamisikidzwa
Kwenguva refu yapfuura, iyo mota yekumashure yave ichizivikanwa nekuparadzaniswa kwakanyanya, kukwikwidza kusingaenzaniswi, uye yakaderera indasitiri kushanda.Vatengi zvakare kazhinji vane kuvimba kwakaderera mumasangano emakambani uye kusakwana kwekuziva sevhisi.
Pamberi peiyi "hondo iri pakati penzizi nemadziva", boka remabhizinesi riri kuhwina musika nekuenzanisa uye kuenzanisa masevhisi avo uye mashandiro avo kuburikidza nekumaka, chaining uye franchising kubatanidzwa, seTuhu, Tmall Car, Che Jazz, De Shifu. , Munwe mudiki, nezvimwe, kunyangwe zvitoro zvekugadzirisa auto zvedunhu zvinowanzoita macheni mabrand mudunhu.
Muna 2021, pachava nezviitiko makumi masere ekudyara nekubhadhara mari mumusika wemotokari weChina, nekudyara uye mari inosvika 40.695 bhiriyoni yuan, iyo yepamusoro-soro mumakore gumi apfuura, pakati peiyo maininsured investment targets ariwo macheni brands.
Padanho remitemo, mukutanga kwegore rino, Hofisi Yese yeBazi rezvekutakurwa, iyo General Hofisi yeBazi reEcology uye Zvakatipoteredza, iyo General Hofisi yeBazi reCommerce, uye General Hofisi yeHurumende Administration ye. Market Regulation yakabatana yakapa "Chiziviso cheKudzika Kudzika Kwekushandisa kweMotokari Maintenance Data", nechinangwa chekudzamisa kugadzirisa kwemotokari.Kushandiswa kwakazara kwedata kuchavandudza chiyero chesevhisi cheindasitiri yekugadzira mota, kuchengetedza zviri pamutemo kodzero uye zvinofarirwa nevatengi, uye kusimudzira kusimudzira kwemhando yepamusoro kwemotokari mushure memusika.
Izvi zvinoreva zvakare kuti kutsunga kwenyika kukurumidze kushanda kwakamisikidzwa kweiyo mota mushure memusika kuchawedzera zvine mutsindo kuburitswa uye kusungirirwa kweiyo mota mushure memusika.
03After-sales service "enda ku4S shopu"
Pamberi pehukuru hukuru hwemotokari mushure mekutengesa, vagadziri vemotokari vave vachichiva kwenguva yakareba.Semuyenzaniso, Shanghai GM yakagadzira musangano wemotokari, uyo uri mugumi repamusoro mu "Top 40 Chinese Auto Aftermarket Chain Enterprises muna 2021" yakaburitswa neCCFA, uye huwandu hwezvitoro muna 2021 huchapfuura chiuru nezana.
Panyaya yekukwira kwekutengesa kwemotokari itsva dzemagetsi, mhando dzakawanda dzakasarudza iyo yakananga-kutengesa mushure mekutengesa sevhisi sevhisi modhi kutsiva iyo 4S chitoro modhi, uye nekudaro kuwana mugove wemusika mune yemotokari aftermarket.Kune rimwe divi, tekinoroji yemotokari nyowani ine hunhu hwemodularization, uye makambani emagetsi emagetsi matsva ane mamiriro uye nzvimbo yekutengesa zvakananga.Kune rimwe divi, mutengo weiyo yechinyakare 4S chitoro modhi yakakwira, uye kutengesa kwakananga kunogona kuwana mabhenefiti akawanda emusika.
04 Kudzokororwa kwetarenda kunowedzera
Kuzivikanwa kwemotokari nyowani dzemagetsi kuchaunza kudzokororwa kwematarenda mu
yakazara mota aftermarket.Kazhinji, mota dzemafuta dzinenge 70,000 SKU spare parts, nepo mota nyowani dzesimba dzichingoda zvinopfuura zviuru zvitanhatu zveSKU, zvinoreva kuti zvinhu zvekuchengetedza zvichadzikiswa.Saizvozvo, ruzivo uye kugona kwevashandi kunofanirwa kugadziridzwa zvinoenderana..
Chinokosha ndechekuti injini yekugadzirisa nemafuta zvichabviswa pamusika munzvimbo yakakura, uye kugadzirisa uye kugadzirisa kwebhatiri kuchave kwakakurumbira.Xia Fang, Mutevedzeri weMutungamiriri weChigunwe Chidiki, akambotaura pane sub-forum ye5 Auto Rear West Lake Summit-Auto Repair Service (West Lake) Innovation Summit: Kana kukosha kwekuchengetedza kwemotokari yemafuta kuchionekwa se100%, saka injini, kutapurirana, uye kugadzirisa zvichava Ndiyo hafu, uye izvi zvose zvinhu zvekugadzirisa izvo motokari dzemagetsi dzisingadi.Kubva pane izvi, tinogona kufungidzira kudzokororwa kwematarenda kumashure kwerudzi urwu rwekuchinja.
Ehe, kudiwa kwemabhureki mapedhi, mafirita emhepo-inofefetera, nhengo dzisina kusimba matayi, uye sheet metal spray zvicharamba zviripo, uye zvichatowedzera kubudirira nekuda kwekuwedzera kwemusika.Naizvozvo, zvisinei nekuti iyo mota yemusika inoshanduka sei, mikana nematambudziko zvinogara zviripo.
Kazhinji, mota yeChina yekumashure ichiri kutarisana nemikana mitsva yekuwedzera bhizinesi, uye humwe hutsva uye nzvimbo dzekukura dzinogona kuwanikwa.
Nekudaro, zvinofanirwa kucherechedzwa kuti pasi pemaitiro matsva, iyo yechinyakare mota yemusika inozotsanangurwa patsva, uye zvikumbiro zvakaita sedhijitari, nhengo, uye Internet yeZvinhu zvichabereka mota nyowani aftermarket ecology ine zvimwe zvimiro uye yakagadziridzwa mamiriro ekushandisa.Imwe nzvimbo yakakodzera kutarisira.
Nguva yekutumira: Oct-28-2022