"Double 11" e-commerce platform yekutengesa inopisa,
kunyangwe iyo mota yekumashure inogona kukwidziridzwa
Kaviri 11 chiitiko chakakurumbira chehupenyu e-commerce, uye zvakare ndiyo hombe bhonasi traffic ye e-commerce.Yegore rino Double 11, akawanda uye akawanda ezvitoro ezvitoro nezvitoro zvakatora chikamu muchiitiko ichi, uye akatotangisa zvidzikiso zvekusimudzira zvine simba semapuratifomu e-commerce.Zvipfeko, chikafu, dzimba, uye zvekufambisa zvese zvakapinzwa kukwezva kuyerera kwevatengi uye kutyaira Kushandiswa.Kuzivikanwa kweDouble 11 kwaenda online uye pasina, uye rave zuva guru rekuti indasitiri yese yekutengesa isimudzire pamwe chete.
Zvinoenderana nedata kubva kuNebula, iyo GMV ye2022 Double 11 chiitiko ichasvika 1,115.4 bhiriyoni yuan, gore negore kuwedzera kwe13.7%.Rarama e-commerce makambani anomiririrwa naDouyin, Diantao, uye Kuaishou ane huwandu hwekutengesa huwandu hwe181.4 bhiriyoni yuan paDouble 11 gore rino, gore-pa-gore kuwedzera kwe146.1%, zvinodarika zvinotarisirwa.
Wese munhu anoziva kuti Douyin ikozvino ipuratifomu yakakosha yevatengesi mumaindasitiri akasiyana kuti vatore chikamu mukutengesa.Munguva yegore rino Douyin Double 11 (Gumiguru 31st kusvika Mbudzi 11th), nhamba yevatengesi vari kutora chikamu muchiitiko cheDouyin 11 muDouyin e-commerce yakawedzera ne86% gore-pa-gore, huwandu hwekutengesa uye mutengo weyuniti yevatengi muzvitoro zvakawanda zvakapetwa kaviri. .
Muchirevo chechinyorwa chino, yegore rino Double 11 yakaunzawo budiriro isingatarisirwe kuindasitiri yemotokari.Makambani emotokari ari kushingaira kutora chikamu muhondo.Kubva mukupera kwaGumiguru, kwave nemhando dzemotokari dzichidziya pamapuratifomu makuru e-commerce.Mangwanani-ngwanani aNovember 11, iyi carnival yekutenga yakasvika pakuguma kwayo.Shanda nesimba, ramba uchisimudzira zvigadzirwa uye uchitsanangura kukwidziridzwa kune vateveri.
Pasi pechiratidzo chepamusoro chekutengesa cheDouble 11, makambani emotokari akasiyana haana kubhadhara mari yekusimudzira, se "kugovera makumi emamiriyoni emakuponi emari", "mamiriyoni erubatsiro", "kubvuta 660 miriyoni zvipo zvikuru" zvichingodaro. .", kufarira kwevateveri kwakaramba kusingadzike, vatengesi nezvitoro zve4S vakauyawo kuzoona uye kuunza mufaro.Mushure mekuona "makambani anopenga" paDouble 11, vatinoshanda navo mumusika vakatadza kuita asi kuzviedza.
Ko iyo mota yekumashure inogona kutora chikamu mairi?Ichadhonzwa here?
Mhinduro ndeyokuti hongu, kana vhoriyamu yakakura zvakakwana, inogona kuwedzera purofiti uye kuwedzera chiteshi.Asi zvakare yakakamurwa zvinoenderana nechimiro chebhizinesi, uye chaiyo mhando uye chigadzirwa zvinofanirwa kutariswa.
Chigadzirwa chinotemesa chiteshi, uye mota yemashure inoreva kunenge kwese kushandiswa uye masevhisi anogona kuitika mukati mekushandiswa kwakajairwa uye masevhisi ekutenga mota mushure mekunge vatengi vapinda mumusika wechigadzirwa chemotokari.Ivo vanonyanya kuda kuenda kunze kwenyika, asi nedigitalization Kuvandudzwa kwemapuratifomu nemapuratifomu kwatangawo kusimudzira kune e-commerce uye online.Mazhinji makambani ekupa mota ari mumashure memusika haasi mukutonga mu e-commerce uye kutenderera kwepamoyo, nepo mamwe ane chekuita nekugadzirisa auto kugadzirisa kuchiri kunze kwenyika.Kumberi kwechitoro kune intuitive.Kunyangwe zvisingakwanisi kuitwa zvakazara, mamwe makambani akabudirira kushandura akabatsirwa nazvo.
Pasi peiyo yechinyakare aftermarket modhi, marongerwo uye kusimudzira kwekugadzirwa kwemota mushure memusika munyika yangu hakuna kuenzana.Pane zvikonzero zvakawanda zvakakwana zveizvi.Mumakore achangopfuura, zvikonzero zvakasiyana-siyana senge zvigadzirwa, machipisi, uye mamiriro ekunze zvakatadzisa zvigadzirwa zvemakambani emagetsi emotokari kuenda online.Mabhizinesi haakwanise kuwana vadyidzani vakakodzera, uye mabhizinesi mazhinji anoparadzwa mumatambudziko.Nekudaro, musika uripo, uye muridzi wemotokari ari kukura zvishoma nezvishoma, uyezve indasitiri yemusika ichiri kutevera zvakanyanya kumashure.Zheng Yun, mumwe mukuru wepasi rose mubatsiri waRoland Berger, akambotaura kuti mota nyowani dzemagetsi Kudiwa kwemusika wepashure, kunyanya kuchenesa runako, kugadzirisa kwechinyakare, matayi, simbi, uye magetsi nemagetsi masevhisi, zvichakwira nekukurumidza mumakore mashoma anotevera.Aya mabhizinesi achave akakosha kukosha mbiru dzemagetsi matsva ekugadzirisa mota.Naizvozvo, pasi pemaitiro emotokari nyowani dzesimba mune ramangwana, kuvandudzwa kwe-e-commerce yepamhepo kunowedzera kufarirwa mumusika wemotokari, senge zvemukati zvemukati uye zvimwe zvekutengesa.
Kusimukira kuri kuwedzera kwemapuratifomu e-commerce kwaunza mikana kune yechinyakare yekutengesa modhi, asi zvakaunzawo mamwe matambudziko saizvozvo.Iyo ichangobva kugadzirwa traffic yakanaka inosanganiswa neyechinyakare modhi chimiro, asi panguva imwecheteyo, isu tinofanirwa kutarisisa kukosha kwakakosha kwekuvandudza.Basa, innovation ndiyo simba rekufambisa rekusimudzira, uye zvichawedzerawo kuwedzera kwemuenzaniso munguva yemotokari.
Nguva yekutumira: Nov-18-2022